PRODUCTIVITY SAAS — 2024
A workflow tool that earned its onboarding.
Praxis was powerful and impenetrable. Enterprise teams bought it and then spent weeks figuring out where to start. The brand looked like a utility bill and the onboarding read like a user manual.
OUTCOME
32% faster cycle time — 71% first-week activation rate
THE BRIEF
Praxis was powerful and impenetrable. Enterprise teams bought it, then spent weeks trying to figure out where to start. The brand looked like a utility bill and the onboarding read like a user manual.
We rebuilt the brand from the first-time experience backward — a visual system that made complexity feel manageable and an onboarding flow that got teams to their first win in under a day.
THE IMPACT
Three Fortune 500 wins in Q1. One product that finally felt like itself.
HOW WE BUILT IT
PHASE 01 — RESEARCH
We shadowed three enterprise teams through their actual workflows — documenting every friction point, workaround, and moment of confusion we could find.
You receive: Workflow audit, friction map, design brief
PHASE 02 — DESIGN
We rebuilt the onboarding flow, component system, and brand identity in parallel — tested, refined, and shipped in two weeks with zero scope creep.
You receive: Onboarding flow, component system, brand identity
PHASE 03 — LAUNCH
We built the sales kit and pitch deck that helped Praxis close three Fortune 500 accounts in the first quarter after the redesigned product shipped.
You receive: Sales kit, pitch deck, implementation guide
Reverie
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