EV & CLEAN ENERGY — 2023
An EV brand built for the pragmatic majority.
Volta didn’t need to convince people EVs were the future. They needed to convince the driver who commutes 40 miles a day, charges at home, and doesn’t want to think about range anxiety.
OUTCOME
2.3× CTR improvement — 14 new dealership partnerships in one quarter
THE BRIEF
Volta didn’t need to convince people that EVs were the future. They needed to convince the driver who commutes 40 miles a day, charges at home, and doesn’t want to think about range anxiety.
We built a campaign that spoke to the practical majority instead of the early adopter — grounded in buyer research, designed to close, and built to run in new markets without an agency.
THE IMPACT
Ninety days. One campaign that moved undecided drivers to the dealer floor.
HOW WE BUILT IT
PHASE 01 — STRATEGY
We surveyed and interviewed 40 prospective buyers across three markets to map what moved the undecided majority toward a purchase decision.
You receive: Buyer research, journey map, campaign brief
PHASE 02 — PRODUCTION
We produced the full campaign — web, motion, OOH, and paid social — in a six-week sprint built entirely around the buyer insights from phase one.
You receive: Web, motion, OOH, and paid social assets
PHASE 03 — ROLLOUT
We handed off a campaign toolkit the Volta team runs across new markets independently — no agency needed, no briefing from scratch every quarter.
You receive: Campaign toolkit, channel guide, results report
Forma
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