MEDIA & AUDIO — 2024
A podcast brand that cut through the noise.
Signal had 40,000 weekly listeners, a waitlist for ad placements, and a brand that looked like it was made the afternoon before launch. The wordmark broke at 48px. Episode art was inconsistent across seasons.
OUTCOME
40% lower acquisition cost — 18K newsletter subscribers in 3 months
THE BRIEF
Signal had 40,000 weekly listeners, a waitlist for ad placements, and a brand that looked like it was made the afternoon before launch. The wordmark broke at 48px. Episode art was inconsistent across seasons.
We built a visual identity that matched the content’s ambition — a geometric mark readable at 24px and unmistakable at 3,000px, episode art templates producible in-house in minutes, and a motion system the team runs independently.
THE IMPACT
Six weeks from broken brand to a system the team runs independently.
HOW WE BUILT IT
PHASE 01 — AUDIT
We audited every visual touchpoint across the show — cover art, RSS thumbnail, website, social grid — and mapped every inconsistency we found.
You receive: Visual audit, gap analysis, design brief
PHASE 02 — PRODUCTION
We designed the episode art templates, short-form motion system, and newsletter layout — all producible by the Signal team without design help.
You receive: Episode templates, motion kit, newsletter layout
PHASE 03 — HANDOFF
We trained the team, handed off every production file, and documented every template so Signal could run the full system from the first week.
You receive: Production files, usage guide, team training
Volta
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